Internet is currently living another technological revolution. In substance we are gradually rising from a digital network that connects ' documents ' to a digital network which connects ' informations ' : the difference is that, while documents are accessible and especially interpretable by men, informations are accessible and, within certain limits, interpretable by machines, by computers . It's the first step towards the so-called ' artificial intelligence ', not much that of Blade Runner's nexus, but more like the one described by Tim Berners -Lee in his famous 2001 article on the Scientific American , centered on the operation of the so-called ' agents ': many of the strenuous activities that today weight primarily on human intelligence are attributed to computers, finally able to tap into the meaning (semantic) of the available informations, with all the advantages and facilities that come with it.
Here some of these advantages, well-aware that being exhaustive would be impossible:
- Broadcasting & SEO
It is estimated that the mere publication of an ontology allows, the connected digital platform, to improve its availability on the search engines in an amount at least equal to the 30%.
- Real Time Monitoring
Nowdays, real time listening to conversations on social networks, essential to realize the so-called real time marketing, can be performed only using ontologies. Google (Knowledge Graph) and Facebook (Open Form) make their data public in semantic form, and whoever wants to use it has to moderate his own behaviour.
Research systems based on ontologies allow to achieve much more effective results than the ones offered by the ordinary search engines, above all because they can interpret the semantic level and, therefore erase, from the very beginning, lots of undesired results. Moreover semantic engines can answer to queries posed directly as questions: “Which is the current quotation of truffles per hectogram?”
- Knowledge Management
Many corporates and public administrations found in ontologies the preferable technological tool to trace, pull out, develop, store and share knowledge. Among the main advantages the chance to easily connect miscellaneous 'sources' and assign machines very complex explorative, maintenance and even heuristic features.
Ontologies are by their nature inter-operable, meaning that they allow interchange, interaction, demolition and fusion of data bases different by origins and typologies. Everything is convertible, reusable, enforceable.
- Iconographies Management
Traditional data bases show their limits when employed in managing non-textual objects such as videos and photographic images. Ontologies, on the other hand, have a semantic annotation system for multimedia objects that allows solving those problems. In many sectors, where images are info-promotional vectors important as much as the textual ones, this prerogative assumes a decisive importance.
- Virtual Communities
Promoting digital interaction between different subjects, semantic technologies facilitate the formation of cross-communities clustered around specific themes. He who does not have an ontology has to please him self only with a reduced potential of digital socialization.
Usually the activity range of a person or an organization occurs in a pretty limited and repetitive net of relations and solutions. New contacts and new aggregative processes are quite rare. Ontologies, on the other hand, thanks to their power of relating 'remote' settings and subjects, tend to increase the statistic chances of new relational patterns.
Pensativa has already create the ontology needed as search engine for this platform and is now working on the development of new ontologies in branches such as design, tourism and wine and food. If you think you may need to resort to semantic technologies, do not hesitate calling us. It is less esoteric than it looks like!