Internet is currently living another technological revolution. In substance we are gradually rising from a digital network that connects ' documents ' to a digital network which connects ' informations ' : the difference is that, while documents are accessible and especially interpretable by men, informations are accessible and, within certain limits, interpretable by machines, by computers . It's the first step towards the so-called ' artificial intelligence ', not much that of Blade Runner's nexus, but more like the one described by Tim Berners -Lee in his famous 2001 article on the Scientific American , centered on the operation of the so-called ' agents ': many of the strenuous activities that today weight primarily on human intelligence are attributed to computers, finally able to tap into the meaning (semantic) of the available informations, with all the advantages and facilities that come with it.
Someone may not like it, but social media are deeply changing people's behaviors and mentality. Step by step our society is becoming co-creative, conversative, rigorously synchronic, real-time. Our lives are possibly experiencing what occurred between the '50s and the '60s to American literature: now like then an unsettled multitude took the flow and decided that 'on the road', no matter if paved or digital, you can learn and understand things that flee from academic halls, marketing offices and newsrooms.
The beat generation, why not? And what if we were 'flower children' too? The world took the flow and has not intention to give it back.
To efficiently work with social media Pensativa developed a methodology that, in homage to the Bit Generation, is called 'Flowerpower'. The method takes the cue from, why deny it, Paul Giling's work on influencers, but has been enriched with phases and processes coming from an experience collected in years. Today the method, even if susceptible to further upgrades, has found a stability that turn it into one of the strength point of the agency. If you want to learn more about it do not hesitate in contacting us.Read More >>
Humanization of technologies. Big words, but in substance it is about the development of possible human-machine interfaces trough a greater technological awareness from individuals and social organizations and by an always more transparence of technological systems. Big words were, big words are but in the end that's how it is..
Between all those interfaces the more spectacular and surprising, but also the less common, certainly is 'virtual reality' (even thou talking about 'immersive reality' would be more correct) . If we are talking about mimetic power, the capability of reproducing reality and return it even enhanced, 'augmented', then immersive reality has no rivals. Then way does VR has still problems in standing out, in getting of the ground? We think is just a matter of time: it suffices that producers of video games consoles decide to switch to 3D monitors or, even better, to head mounted display, and voilà... it will be a done deal. But meanwhile let's start setting to!
To learn more: Virtual Environment by Massimo Morelli and David Bodino
The aim is ambitious: to show Piedmont beauties to journalists, politicians and foreign opinion makers without moving them from home. How to do it? Pensativa with the architectural studio Xb2, bet on virtual reality. Two mounts of had work and Piedmont for Excellence is born, one of the first example of applied virtual reality used in communication and advertising field.Read More >>
Interactive game, realized in collaboration with Virtual Reality & Multimedia Park for Banca Intesa, through which visitors to the Book Fair have tested their knowledge of the past 150 years of Italian history, answering ten questions about art, politics, literature, music, cinema and sport...
Survey realized for Seat PG and time to predict, together with professionals of IAB Forum, the future of digital communication and digital adv.
Tasty interactive game realized in collaboration with VRMMP for the 2009 Salone del Gusto in Turin. A well cell-cooked 5 courses quiz: cinema, literature, music, wine&food...
Interactive game, realized in collaboration with Studio Mailander and Virtual Reality & Multimedia Park, for Banca Intesa to offer young visitors of the Book Fair, the chance to discover their ideal job.
Once there were communication agencies and software houses. They still exist, but communication agencies, being mainly busy with digital marketing activities, start incorporating some typical software houses' skills. Otherwise software houses, that always more frequently deal with marketing and advertising problems, tend to take on some of the characteristic features of communication agencies.
This is a bit what happens at Pensativa as well, that always more often has the need of combining traditional skills with the more IT ones. The dynamic is doubtless complicated, but results are encouraging, as the success of Domuss, the first app entirely home made, reveals.
If you have a complex archive made of documents in patchy formats.... If for you finding quickly the needed informations has a vital importance... If you want to avoid expensive and hard to cutomize solutions... Then DOMUSS in the answer you were waiting forRead More >>
Jet-Lav is a software matching the needs of companies or citizens with the opportunity offered by Public Administrations, reachable trough the web and eventually from mobile platforms (i-Phone/i-Pad, Android, etc...).
INGLESE Jet-Lav è un software di matching tra le esigenze delle aziende o dei cittadini e le opportunità offerte dalle Pubbliche Amministrazioni, raggiungibile attraverso il web ed eventualmente da piattaforme mobile (i-Phone/i-Pad, Android, eccetera).
Client: Regione Piemonte
Vehicle: virtual reality application to promote Piedmontese 'excellence'
Client: Burhanuddin Herrmann – Sufi-Way Association
Vehicle: volumes 'The Camel on the Roof' and 'The metropolitan dervish', published by Armenia
Cliente:SEAT Pagine Gialle
Vehicle: Catalogue for the contest PagineBianche d’Autore
Vehicle: presentation folder of the new image bank www.porphirius.it
Vehicle: campaign for the new prices of passes, tickets, carnet
Cliente: IAAD - Istituto di Arte Apllicata e Design, Torino
Vehicle: 'IAAD's Design Brand New World' map and 'IAAD. Design University' institutional brochure
Client: Institute of Applied Art and Design
Vehicle: institutional, but not too much, brochure
Vehicle: communication tools for the initiative 'For a Better World: contest of ideas for a sustainable consumption'
Client: GTT Turin
Vehicle: campaign for the introduction of 'control agents'
Client: Fondazione Italiana per la Fotografia
Client: Regione Piemonte and Regione Valle d'Aosta
Tool: mobile app