Someone may not like it, but social media are deeply changing people's behaviors and mentality. Step by step our society is becoming co-creative, conversative, rigorously synchronic, real-time.
Our lives are possibly experiencing what occurred between the '50s and the '60s to American literature: now like then an unsettled multitude took the flow and decided that 'on the road', no matter if paved or digital, you can learn and understand things that flee from academic halls, marketing offices and newsrooms.
The 'Bit' Generation, why not? And what if we were 'flower children' too? The world took the flow and has not intention to give it back.