Once you thought philosophical systems were playthings for slackers, but then ... you read Benjamin or Heidegger, or René Girard.
Once you thought that sociology can at best be useful to occupy university chairs, but then ... you read Foucault or Harvey or Bell.
Once you thought that semiotics was a Rubik's cube for verbose intellectuals, but then... you've read Laura Rolle.
The comparatio with the aforementioned giants may seem bold, of course, but we're talking it big because with his Semiotics in Practice. Tools to Manage the Brand Strategies Laura Rolle has accomplished a very tough task. What task? Bring semiotics back to the earth, show us its great cognitive power and - totally unprecedented - encourage us to use it effectively at work!