Una buona occasione
Tool: new web platform against food waste
Progetto: If ifs and buts were candy and nuts... we'd all have a Merry Christmas! This is what we've been taught and what, in compliance with such wisdom, we usually teach our children. "Beware of ifs and buts that make you waste your time, weaken your spirit and do not lead to any conclusion, any real achievement". Wise words, no doubt, but are they always true? Are we always right blaming poor 'ifs' and 'buts'?
For example, on the platform www.unabuonaoccasione.it, that we developed on behalf of Regione Piemonte, we find out that if we would avoid wasting 1.3 billion tons of food a year, we could get 4 times the amount of food needed to feed the 870 million hungry people in the world. Well, isn't this an interesting 'if'? And again, on the same web platform we are informed that if current trends continue, the expected population growth (from 7 to 9 billion by 2050) could increase food demand by 70%, a scary emergency we could only deal drastically reducing food waste. Here's another powerful 'if', which makes us think and invites us to find an urgent solution. It's a good opportunity ... 'if' we are wise enough not to 'waste' it.