Photo Contest for TuttoCittà covers
Client: SEAT Pagine Gialle
Vehicle: online photo contest (www.concorsotuttocitta.it) for the selection of 'Tuttocittà' cover images.
Project : 35 editions around Italy, a year of work, a web portal daily visited by thousands of users, hundreds of photographs to judge, thousands of clarifications requests answered: sometimes, to understand the complexity of a job, numbers are needed. From conception of the invitation, to the creation and continuous updating of the portal, from help desk to below-the-web promotion, coordination of the jury and generation of the gallery.... day after day we faced the challenge, with continuous energy and enthusiasm. And we won't deny how proud we are that, after the success of the first edition (Common Places), SEAT decided to draw a photographic anthology edited by Lupetti and launch two new editions (Modern Times and Electri-city). As Gianni Rodari said, "bragging is always great”