Platforms

To day only a part (we are talking of about one third) of the active presence in the digital environments abide by the so called open web, that means what rotates around Google, while the remaining part (two third) belong to the social-medial closed ambient (social network, instant messenger, etc...). This means that nowadays talking only about web doesn't have much sense and that, instead, we should talk about integrated digital platform, that is an interconnected structure composed by web portal, mobile app, social pages (Fb, Google+, Twitter, Linkedin, Pinterest, Instagram, Foursquare, etc...) and much more.

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