At the bottom there's a hill with some trees, some greenery. Behind and above the hill another mountain. Between hill, greenery and mountain, the characteristic stripes of the tiger take shape: to indicate the idea of 'XU', 'the void', ancients Chinese used to suggest the picture of a territory lived, and controlled, by a tiger.
Beyond the poetic value, this image affects us, and may also teach us something. In our world, that the Korean philosopher Byung-Chul-Han significantly called 'fatigue society', we all desperately crawl in the huge river of restless flowing informations, ideas, concepts and precepts that almost always ends up dumping us exhausted and gasping on a muddy shore. Nothing new, it's a renowned affair. And we also know, when all is said and done, what we're missing: void, silence, rest, the white of the page, without which neither sound nor poetry could be possible. The Big Noise reigns supreme.
We all know this very well, really. What maybe we are less conscious of – and that ancients Chinese are suggesting us – is that without the void there's no tiger either, and without the tiger there's no attention, no adrenalin, no extreme concentration. Without tiger, one information's worth the other, and none is really worth it. On the other hand, with the tiger, WIlliam Blake's 'burning bright' suddenly appears.
Ah, the void! Many of us, victims of the 'horror vacui', think that void associates with boredom, loss of sense, gap and sometimes misery too. The Tao, on the other hand, unveils us that void and silence add energy and sense to things. Does someone remind the commercial realized some years ago by Telecom Italia and featured by Leonardo Di Caprio (http://youtu.be/oOVkr4Ta8SE) who, joyfully lying on a cornfield, decided not to answer the mobile? “Not now...” Here's the tiger that instead of attacking us, comes in defense of our vital space, our rest and our quest of a meaning.
Maybe the adv hasn't had an extraordinary success, but (IMHO) for courage and originality it would have definitely deserved it.