We're doubtless ecstatic with digital technologies. As much as it is undeniable that raptured by such a great inebriation we lost a bit of interested in the good, old printed products. Nothing new, it's what Schumpeter called the 'creative destruction' of capitalistic society:
somebody climbs down, somebody climbs up, and we, sometimes, we retrace our path again... Even if here, truthfully, the situation is more complicated: if we look at numbers people still print a lot, we consume incredible amounts of paper and new publications are coming out every day.
And yet, if Zuckenberg sneezes the world goes worked up, but if we discover that Franco Maria Ricci is actually an alien coming from Alpha- Centauri to teach us how to use fonts, nobody would care.
In the end a question arises: there are still agencies that care in gentry printing, that spend hours touching paper factory samples and that worry about blacks in overprint? The answer is yes, many, and between them there's also Pensativa.