Tasting Piemonte - The adventures of Thomas Gerdmann

Client: Regione Piemonte

Vehicle: dépliant promoting the Piedmont wine&food specialities at Vinitaly 2006

Project: We could have selected the best Piedmontese wines, the most representative gastronomic products of the regional cuisine, and declare blow-by-blow all their organoleptic characteristics. Instead we preferred to tell Thomas Gerdmann's story, a bavarian broker, depressed since his wife left him, and send in Piedmont by an alternative medicine luminary to recover his health trough the new 'Wine & Food Therapy'. Between Bonarda and Giandujotti, agnolotti and Barolo, Thomas writes funny letters to his doctor, to keep him constantly up dated on his journey and his health conditions. With him, step by step, we experience the beauties and the tastes of Piedmont, up to rediscover the joy of smiling, wellness and a new love....